Overview
If you sell products without UPC/GTIN codes (e.g., private label or handmade items), you must request an exemption from Walmart Seller Support before enabling this option in your account. This guide provides step-by-step instructions to request a UPC/GTIN exemption in Walmart Seller Center.
Steps to Request a UPC/GTIN Exemption
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Log in to Walmart Seller Center
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Go to Walmart Seller Center and log in with your credentials.
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Navigate to the Help Section
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Click on Help in the top menu. You should be directed here https://sellerhelp.walmart.com/seller/s/contact?language=en_US
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Select Items and Inventory from the available options.
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Request the UPC Exemption
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Click on Request Exemption under the Items and Inventory section.
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Choose UPC Exemption from the available options.
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Provide the Required Information
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Enter details about your products, including:
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Brand name
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Product category
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Explanation for why your products do not have UPC/GTIN codes
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Attach any supporting documents if required by Walmart.
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Submit the Request
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Review your information and submit the request.
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Walmart Seller Support will review your submission and notify you of the decision.
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Enabling UPC/GTIN Exemption (Staff-Only Option)
Once your exemption is approved, staff can enable this setting to allow products without UPC/GTIN codes to be listed. This should only be done after receiving confirmation from Walmart.
Additional Notes
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Approval times may vary, so check your Seller Center inbox for updates.
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If your request is denied, review Walmart’s guidelines and ensure all required information is provided before resubmitting.
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If you encounter issues, contact Walmart Seller Support for further assistance.
By following these steps, you can successfully request a UPC/GTIN exemption and continue listing your products on Walmart without these codes.