After adding listings to your site, if you can see your listing in the Shopify admin but it’s not showing up on the frontend of your site, it’s likely due to the “Online Store” option being unselected.
Here’s how to fix it:
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Go to Sites in your Spark Shipping account.
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Click on your Shopify site name.
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Head to Custom Settings.
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In Sale Channels, ensure Online Store is selected (along with any other sales channels you want new products published to), then click Update Custom Settings.
If you do not see Sale Channels, run Test Connection on the site's Credentials page. If it still does not appear, reconnect to Shopify (see Reauthenticate Shopify Connection) so Spark Shipping can read your sales channels.
By selecting the “Online Store” option, your product will be visible on the frontend of your website.
Please note this will apply to new listings that you add to site. Previously added listings will need to be adjusted manually in Shopify to enable the Online Store publishing.
Also check that Set product status to "draft" is not enabled under Default Product Options. When it is, products are created in Shopify as drafts and are not visible on any sales channel until you activate them.